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When we switch to access view, the curve flattens out. CNN and Fox have similar traffic, although more people search for CNN. Screenshot of Similarweb Keyword Comparison News Site Search Volume Screenshot of Similarweb Keyword Comparison News Site Search Visits The top graph shows the traffic generated by the brand, and the bottom graph shows the website visits. Capturing these insights for your brand can help focus your own digital marketing strategy. Do you need to focus on raising awareness to drive traffic, or should you optimize for conversions and engagement to drive traffic? . Make Better Content Decisions Before researching the keywords that bring visitors to your content, you need to decide what to write about. Of course, you can follow your gut, write what seems popular, and hope you get it right. 

Of course, a better approach is to collect data to generate insights based on your digital Whatsapp mobile number list marketing goals. Identify seasonal trends to plan your content calendar Many themes are tied to the seasons; some are more appealing in summer and some in winter. Some searches spike at certain times of the year, such as travel-related searches around the holidays. Many content items can be optimized for relevant seasonal keywords at the right time. To do this, you first need to identify trends, or in SEO terms, keyword seasonality. Find out when search volume for a particular search term increases and decreases throughout the year. Let's say you have a blog to drive traffic to your sports fashion website. 

Use the comparison tool to refine your schedule in your content calendar. Enter a keyword for each campaign into the keyword comparison tool and see how your traffic fluctuates over time. In July and August , the term "football" brought the most visits, while during the rest of the year, the term "football" brought significantly fewer visits. The stats are trending upwards this May, so this could be an excellent time to ride the wave. Similarweb keywords vs. sports search terms screenshot This chart visualizes the trend of each keyword. Similarweb's keyword comparison tool provides additional views and data. Avoid keywords that are temporarily popular If you keep up with the news, you'll know what's trending and which celebs everyone is following.