MIM55 Napisano 14 Stycznia 2023 Udostępnij Napisano 14 Stycznia 2023 Following in the wake that in 2003 marked Maria Luisa Francoli, when she was promoted from CEO of MediaContacts to CEO of Media Planning. In 2009, the first to give the bell was Aquilino Peña , when he was appointed CEO of Mediaedge: Cia. Aquilino has an extensive CV linked to the online world in which, in addition to having held senior positions in companies such as EresMas and Orange and having founded Submarino.(a pioneer in ecommerce), he stands out for having been president of the IAB. At the end of March we learned of the appointment of Nacho Azcoitia, from Yahoo, as CEO of Carat. And the last week of July the promotion of Juan Manuel Rebollo was made public , from the General Management of the email database Digital Division of Universal McCann to the General Management of the Madrid Office. The arrival of these professionals at the top of media agencies -which are the ones that really cut the cod in advertising- will mean a strong boost for digital and will also boost the rest of the value chain: advertisers. Media and creative agencies , market research, etc... (PS: Sources in the sector have told us that, after his intense professional career, one of these three nominees is thinking of taking time to reconsider the manager/entrepreneur dilemma. Although we are sure that his time in Majadahonda has left a deep and that it will be difficult to retrace what 'cyber' walked. Although this, when it is announced, will be another post. Razorfish and FriendFeed, purchases in the Internet advertising sector agosto 11, 2009 Writing Marketing Digital Did you like our article? 5/5 - (1 vote) 6 comments friendfeed_logoLuckily, on the other side of the Atlantic. Cytuj Odnośnik do komentarza Udostępnij na innych stronach More sharing options...
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