Reasons to bet on Inbound Marketing in 2017

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Every company looking for new areas of growth needs to invest in digital strategies . This is the great truth of current marketing. Inbound Marketing is a trend and the main reason for its success is the impressive growth of people looking for information and entertainment before buying what they are looking for. For this reason, today's post brings 5 reasons for you to bet on Inbound Marketing in 2017 ! 1. Content for your customer The most important thing in  Inbound Marketing is the production of relevant content that helps your potential customers solve their problems and needs. An article, like this one, can be enough to grab a potential customer's attention. 

Having interesting content is sometimes enough to follow your brand on social media. First, the customer likes the content, shares it, until it reaches someone else who will also share this content, and so on… In Inbound Marketing, customers are DB to Data also promoters of your company. 2. Use SEO Strategies to Optimize Your Website Did you know that 60% of clicks (without paid advertising) on Google happen in the first three search results? Website optimization is crucial to be found by your potential customers and Inbound Marketing uses strategies for your company to appear in the first search results, thus avoiding paid advertising expenses.

Turn visitors into leads Thousands of sites receive visitors daily, but do not have any information about the person accessing their content constantly. In Inbound Marketing this scenario is different. The objective is to know who this person is, to get to know him, that is, to generate a lead . The main difference between a visitor and a lead is that we know absolutely nothing about the first one, but we know the second one. In this way, you will be able to know how to get in touch with that potential client and satisfy their needs. Multichannel marketing Inbound Marketing aims to attract your potential customers through interesting content.