Incoming calls can be full of meaning, helping to understand not only the effect of the campaign, but also the real need for lead generation . In other words, Call Tracking is capable of transforming call data into valuable information, bringing relevant insights to . Thus, more than a contact channel for giving and receiving information, the telephone is an excellent source of data. And believe me, its conversion rates are higher than any other medium or device. The proof of all this is in a survey carried out by PhoneTrack , which shows expressive and marketing in Brazil. The most relevant data.
In our view are contact with companies through Google's “call” button is equivalent to 70% of those surveyed via mobile; the conversion rate of leads arriving by phone is 15 times higher, if we compare the amount sent by forms; there has been a 30% increase over the past 3 years in consumers preferring to call companies; Monday is the day on which organizations receive the most calls, totaling 40.5% more calls than the average for Phone Number List the other days of the week. Given these arguments, we can say that using Call Tracking in the marketing strategy of a product or campaign is a good solution, as long as there is a purpose and, of course, the means to carry out this tracking. After all, with the data collected from the tool, it is possible to precisely define the actions that generate more results for the company. Main benefits of using Call Tracking.
The Call Tracking system works in a simple way: it generates specific virtual numbers for each campaign, making it possible to contact the customer based on a tracking code. Then, the customer is redirected to the main number, where all call data is stored. One of the main benefits of this system, which is available for calls to be traced at any time, is to understand whether the sales pitch and/or customer service is in line with the company's guidelines - and, above all, whether it has the correct tone to convince the customer. But this is not the only functionality offered by Call Tracking to help the company in its decision.
