Reports you will find almost the same indicators, but the actual values will be slightly different. So, when promoting an online diaper store, we will focus on a woman 25-34 years old with a child under 3 years old, living in Russia, accessing the Internet mainly from a mobile device. She is interested in everything related to family, raising children, health. She does not forget about shopping, and in her spare time she likes to watch movies. Do you have a startup If you have data to analyze, that's great, but what if you're just planning to start a business or a new line of business? This is a more difficult situation. However, there are a number of ways to.
From your competitors. The most obvious is Alexa Rank . How to define your target audience The free version provides data on geography, gender, education and place of access to the Internet. In the paid version, you Australia Phone Number List can see age, annual income, ethnicity, the presence or absence of children. A less obvious way to get information is with the Google Display Planner. This is a targeting planning service in contextual advertising. Demographic data for the given key phrases is available here. Suppose we are interested in the phrase "choose a diaper. We go to the main page of the service.
Click on the item “Find new ideas for targeting optimization” and enter the keyword. We get the following results: How to define your target audience Comparing with the actual data on the site, we see that the age of the target audience is shown correctly, devices too. There is an inaccuracy in the definition of gender, however, the majority of visitors are women, which is true. Also here you can see the interests of the audience. To do this, select the "Individual targeting options" tab and go to "Interests": How to define your target audience You can supplement the idea of the target audience using the.
