For Rubles and for Google Ads Rubles. It turns out the cost per click in Yandex is slightly higher. It is important to note that ads for commercial inquiries now cost approximately the same in both systems. In any case the forecast is relative so we recommend testing both systems in order to qualitatively distribute the budget between advertising systems. Selection of keywords The launch of any advertising campaign begins with the selection of keywords. If the semantic core is chosen correctly then the chances of successful promotion on the Internet increase and the budget will not be spent inefficiently. Google Ads To compose a semantic core it is necessary Go to tools - planner - keyword planner.
Enter in the search site or the category of the promoted product. The main feature is that you need to specify the type of match. This will determine how your ad will be shown. After that keywords will be suggested Brazil Phone Number List indicating the number of requests the level of competition and The selection of keywords is carried out. We go to the service and enter the topic of interest to us in the field for example fan. After we get a list of the most popular related queries.
Opposite each request there are numbers indicating how many times the pages were shown for a given phrase and in order to correctly assemble the semantic core you need to rely on the frequency shown. Using data can make a list of keywords for further advertising campaign development. Thus special services are used to select keywords. For and for Google Ads key planner. The main difference is that in Google when collecting keywords you need to specify match types while in Yandex frequency must be taken into account. Also in Google you can search for keywords by site and category which is not possible in yandex.
