When it comes to drawing up a plan for your company. What professional hasn't been confused by the countless possibilities of digital marketing solutions? There are tools that capture data from the website, others create ads on social networks and even some that develop email marketing – without mentioning, of course, the integrations between the resources to guarantee adequate campaigns in each channel. Implementing the omni channel concept in e-commerce seems like an insurmountable challenge for Brazilian retailers, but the solution may be closer than they think thanks to the new marketing trend: the cloud.
The expression symbolizes a set of multi-device resources. When carrying out campaigns, optimizing time and expanding results. The concern is no longer in the software or hardware capacity, but in having access to a platform that can integrate different bases and communicate with the customer in Telegram Number Data different channels. The marketing cloud, therefore, must feature capabilities for email, social media, mobile, web and metrics – all integrated and activated within the customer lifecycle. Cloud computing is no longer new in the corporate environment. Through it, entrepreneurs have quick and accurate access to a series of information necessary for the business.
In marketing this objective is no different with a few clicks. It is possible to capture traces left by consumers in the different channels that the company communicates with and quickly send a communication directed to this profile, for example. In addition, it allows you to cross data and impact your audience at the right time and in the right channel, which requires good planning for campaigns. Cloud marketing allows for a leap in performance and conversion across all channels, but it still requires a long process of popularization in Brazil. Most still exploit marketing massively, ignoring the behavior of each consumer at the time of purchase.
